In Package Design's annual prototyping webinar, the panel of speakers discussed package prototyping as a design and marketing tool for better collaboration between and within teams. Attendees learn how to leverage comps, prototypes, mock-ups and sales samples to yield better business results.
- Eric Schultz, head of structural design, Kraft Foods
- Chris Cornyn, chief innovation officer, Revolution Foods
- Vijay Kumar, professor of Institute of Design, Illinois Institute of Technology
This webinar aired March 18, 2015
Listen to the webinar by clicking the play button below.