Prototypes & Comps

WEBINAR: Prototypes as a Design & Marketing Tool

Posted: May 8, 2015

In Package Design's annual prototyping webinar, the panel of speakers discussed package prototyping as a design and marketing tool for better collaboration between and within teams. Attendees learn how to leverage comps, prototypes, mock-ups and sales samples to yield better business results.

Speakers include:

  • Eric Schultz, head of structural design, Kraft Foods
  • Chris Cornyn, chief innovation officer, Revolution Foods
  • Vijay Kumar, professor of Institute of Design, Illinois Institute of Technology

This webinar aired March 18, 2015
Listen to the webinar by clicking the play button below.