Ben P. Rosenfield

A Show of Metal: These structures present designers with myriad options for package shapes, sizes and finishes.
Budweiser launches redesign to reel in funds for charity.
Pepsi’s partnership with Michael Jackson’s estate creates special-edition containers.
Assessments help Kraft clarify its vision of sustainability.
A Label of Love: These materials help marry eye-catching designs and brand identifiers to packages of all types.
Far Beyond Farming
March 2012 Snapshots department
Surprises outside of the cereal box could soon complement the ones buried inside if Mark Addicks, chief marketing officer for General Mills, has his way with the packaging used for the breakfast mainstay.
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