Private Label

Publix updates premium private label lines for better category shopability
The newest branded products use color, luxury, and whimsy to catch the American shopper’s attention.
A new study finds that back-to-school shopping is down overall but private label products are capturing more market dollars.
The House Wins: Retailers are investing in private-label packaging to elevate brand presence and build profits.
Now more than ever, designers are focusing on how packaging can best create an emotional connection between products, brands, and customers...
New strategies in the U.K. are expanding the reach of private-label retail brands.


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