Makeover Challenge

Collaboration leads to competitor’s success
Linda Casey's September 2014 letter to the Package Design readers.
Vote for Your Favorite in the 7th Annual Challenge
Magical design concept delivers a happy ending for Makeover Challenge competitor.
Follow Editor-in-Chief Linda Casey as she discusses the ever looming consumer fear of shrinking packaging and higher prices and the changes on the packaging design front.
Thanks to everyone who voted in this year’s Makeover Challenge—sponsored by Hazen Paper Company.
See the submissions from our four competing design firms.
Pulp+Wire's primary goal for this redesign was to make opening the cookie packaging a "magical" experience that wouldn't crumble Klara's Gourmet Cookies' marketing budget.
Jenn David Design's redesign concept reminds Klara's Gourmet Cookies' contemporary customers that eating cookies should be fun.

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