Promotional & POP

First Flavor Inc. announces the introduction of Peel 'n Taste™, an easy-to-use, versatile, cost-effective marketing system that uses strips of edible film to allow consumers to taste-sample products. Peel 'n...
In an increasingly global economy, consumer packaged goods (CPG) companies are charged with enabling effective global collaboration across functional groups that can include design, brand development, marketing and product...
When I was a kid, if I ever thought about products and how they came to be for sale in my neighborhood stores, I would have imagined that the way it worked for companies that made products was something like this: 1) make...
"You are traveling through another dimension, a dimension not only of sight and sound, but of mind!" Where will the next "retail renaissance" take customers? Today, the lines between traditional and...
Like many packaged foods companies, Carl Buddig and Company, a leading producer of deli meats and sausages, was looking for a compelling in-pack promotion that would add value and boost sales. The company also wanted to...
For around the past five years, the famed Cointreau orange liqueur has had a new target—women. To seduce their female consumers, Cointreau dreamed up Cointreaupolitan, a cocktail based on Cointreau, cranberry, and...
Object 9's recent campaign for Red Stripe Beer highlights the beer's official sponsorship for 2007 ICC Cricket World Cup in Jamaica by exploiting the iconic packaging to its fullest effect. Object 9 is a marketing,...
Contrary to a popular belief of recent years, CD and DVD packaging is not going to disappear from the retail environment due to digital downloads. In fact, media packaging may become a pivotal proving ground for sustainable...
The Paperboard Packaging Council awarded a Gold Award to Package Design Magazine’s 2008 media kit in its 2008 National Paperboard Packaging Competition. All Packaging Company, in Aurora, CO, submitted the media kit in...
Delacre, one of United Biscuits' leading confectionery brands, recently launched a promotional Spiderman tin for its Délichoc brand in France. Developed in cooperation with CROWN Speciality Packaging, a business...

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