Promotional & POP

Designer Showcase
The label and packaging materials division of Avery Dennison Corporation (NYSE:AVY) today launched a global Designer Showcase that features insights, examples and personal stories about packaging and design from some of the...
  Designers and brand owners face myriad pressures when developing packaging. It can’t negatively impact packing efficiencies or require capital investment for filling lines. The package needs to protect the...
Jens Assur's contribution to the Black Box project
For almost two years Iggesund Paperboard has been running the Black Box Project, with exhibitions in cities like Paris, London, Amsterdam, Hamburg, Milan and New York. Iggesund has challenged a number of well-known...
Anne Bahr Thompson, Founding Partner of Onesixtyfourth
What is the branding difference between a “market leader” and a “market favorite?” For  Amazon.com, Inc.(NASDAQ:AMZN), new research from CultureQ, brand and communications consultancy...
For many years now, we have used the "PRS Eye-Tracking" method to document and examine exactly how shoppers examine packaging. We also study the results to understand how these viewing patterns link to product...
When the founder of Marital Wellness International, Idaho-born Kathleen Williams, had perfected her line of personal care products, she went to the 2006 HBA Global Expo show in New York City to source all of her package...
  Here’s a daunting challenge: Walk into a room full of creative professionals—including the top designers in the packaging industry and the people who hire them—and make a splash.  While you...
Red Box
CBW Automation, a supplier of automation including design and development of manufacturing cells for the in-mold lableing (IML) process, submitted the Redbox DVD Case to the In-Mold Decorating Association's Annual Parts...
Promo Pack
Spicers has been servicing people's paper needs in New Zealand for almost 100 years and maintains a strong global identity with operations in Australia, Hong Kong, Malaysia, Singapore and the United States. They say that...
In addition to serving as the official beer sponsor of the NFL, Bud Light has unveiled team-branded packaging to help football fans get into the "Year of the Fan" spirit. NFL- and team-branded 12-packs of cans will...

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