Pharma & Medical

A recent report by Allied Market Research titled "Global Anti-Counterfeit Pharmaceutical and Cosmetics Packaging  Market-Industry Analysis, Size, Growth, Trends, Opportunities, and Forecast, 2014-2020"...
Larry Light, former global CMO of McDonald’s, former chief brands officer at InterContinental Hotels Group and current CEO of marketing consultancy Arcature, kicked off this year’s Package Design Matters...
The legal marijuana industry is smoking hot. According to a new 200-plus page report, the U.S. legal cannabis industry grew 74% in 2014. With that growth, it can be expected that the market will experience some growing pains...
Crest Whitestrips
Diamond Packaging has been awarded with a position on the CDP Supplier Climate Performance Leadership Index 2014 for its actions to reduce carbon emissions and mitigate the business risks of climate change. The index, which...
With poisoning calls about e-cigarettes and liquid nicotine growing, a spotlight is being shone on how the products are marketed and packaged. Most recently, Matthew L. Myers, president of Campaign for Tobacco-Free Kids, is...
When a new product enters an already crowded field––like the weight-loss supplements marketplace––standing out from that crowd is critical to success. Robert Parker, owner of Roar Ambition.,...
A product being sold via television infomercials has a different “shelf impact” challenge from one selling from a retail shelf. The package can’t be touched and handled—the act that usually results in...
  When Kimberly Clark launched SafeSkin Kids Sports Wraps, it created the kids’ wrap category and capitalized on a new retail market opportunity. Yet there was little brand equity in the original “SafeSkin...
When Meda Consumer Healthcare Inc. purchased Vivarin from its original owner and developer GlaxoSmithKline, Meda saw opportunity to expand the brand’s market not only in the caffeine-supplement category, but also in...
Insight Pharmaceuticals LLC was faced with two major challenges when a leading national retail outlet changed its stance on retail presentation, reducing the amount of available shelf space for Insight's new product and...

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