Household Products

New Jersey Packaging Executive Club (NJPEC)
The New Jersey Packaging Executives Club (NJPEC) will be holding its annual Hall of Fame & Scholarship Dinner on May 8th, at the Manor in West Orange, NJ. Since 2003 the dinner has celebrated the achievement and...
Launched as a moms-for-moms brand, Dapple is a line of products that tackles baby-specific messes. Dapple co-founders Tamar Rosenthal and Dana Rubinstein emphasized the importance of a 100% natural and baby-safe cleaner....
K-Pop star Jae Joong is taking his star power into the café business in a big way, with branding and package design by South Korean design firm Art & Design International (ADI).   The singer-songwriter...
During the Middle Ages, male and female craftsmen made many of the items we use today like clothing, furniture, jewelry, tools, wine, beer, cheese, and of course, weapons by hand. These expert craftsmen then sold their goods...
Maxlife before and after
The battery category is dominated globally by big plays like EVEREADY, Energizer, Duracell and  Panasonic. So for a new entrant to take on the big boys they needed more than price and quality to get a conversion of...
Superfos FlakeFree
Choosing RPC Superfos FlakeFree for paint containers and lids makes decorating easier for customers in both the professional and DIY markets. The problem occurs when reopening a container and was identified as an issue by...
PAL Small Job range
Paint Aids Ltd (PAL) is New Zealand's market leader of painting and decorating accessories. They recently expanded into a specialized niche market for paint focusing on small jobs through the acquisition of a specialist...
Nouveau branding Elf
Total Group has called on Logic Design’s expertise to reinforce the branding of its brand ELF, and to express more strenuously the technical skills of its automotive lubricant range. Logic Design started with a...
Trim Shine
Responding to retailer feedback, Stoner contacted WFM with a problem: outdated packaging. Facing the prospect of retailers refusing to give their product shelf space, Stoner decided to go to the experts with their Trim Shine...
‘Wet & Forget’ Shower Spray
When Wet & Forget Shower first hit the market in New Zealand, the once-a-week, no-scrub shower spray came in an awkward three-piece package. The stock 2-liter detergent-style bottle was sold with an attached bag holding...

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