Mar 22, 2016
Turning Commodities into Desirables
Craig Dubitsky, founder and CEO of Hello Products, shares his journey into creating the world’s first “naturally friendly” oral care brand.

In the March installment of the Package Design Matters Series, Package Design interviewed Craig Dubitsky, founder and CEO of Hello Products, an upstart ascending brand owner in the oral care category. Coupled with his history as CMO of salty snacks pioneer Popcorn, Indiana; co-founder and creative lead at Eos Products, and founding board member at Method Products, Dubitsky has seen first-hand what it takes to turn commodities into desirables. With Hello Products, his aim was to create the world’s first “naturally friendly” oral care brand. During this webcast, viewers will hear about his journey as an upstart ascending brand owner and the successes and challenges he faced along the way. ]
This video aired on Tuesday, March 22, 2016