May 10, 2016
Turbo-Charging Heritage Brands
Featuring the senior design and marketing executives from John B. Sanfilippo & Son Inc., owners of the Fisher Nuts & Orchard Valley Harvest brands

In this installment of the Package Design Matters Series, PD sits down with Howard Brandeisky, senior vice president of global marketing at John B. Sanfilippo & Son, Inc. and Roseanne Christman, JBSS’ director of creative services. During this event, they discuss how marketing and creative collaborate on brand strategies that elevate JBSS’ Fisher Nuts and Orchard Valley Harvest brands, and how design investments can significantly impact business results and transform previously sleepy brands such as Orchard Valley Harvest into high performance product lines.

This video is in conjunction with the April 2016 Package Design magazine thought leader cover story.

This video aired on May 10, 2016