Dec 14, 2016
Opening Up New Business Opportunities by Breaking Down Package Design Preconceptions

Rich Barkaway, Vice President of Design & Product Innovation at Renpure Brands explores how innovation can open up new business opportunities.

During this video interview, PD sits down with Rich Barkaway, Vice President of Design & Product Innovation at Renpure Brands, and former director of brand design, global nutrition at Pepsico. In this discussion, we explore how innovation can break through preconceived notions of how consumer goods are packaged and marketed, and how shattering those preconceptions can open up new business opportunities. This video webcast corresponds with the December issue cover story. 

This video aired on December 14, 2016.