In this installment of the Package Design Matters Series, PD interviews Cass Riese, owner of Pot-O-Coffee. During this event, Riese discusses the challenges and opportunities of growing a brand with an emerging product category amidst a fast-changing, competitive and regulatory landscape. The complete Pot-O-Coffee product line consists of single-serve coffee, team and cocoa, packaged in filter pods or K-cups.
This video corresponds with the May 2016 Package Design magazine thought leader cover story.
This video aired on May 25, 2016