May 24, 2016
Navigating the Legalized Cannabis Landscape
Featuring Cass Riese, owner of the legalized cannabis beverage brand, Pot-O-Coffee

In this installment of the Package Design Matters Series, PD interviews Cass Riese, owner of Pot-O-Coffee. During this event, Riese discusses the challenges and opportunities of growing a brand with an emerging product category amidst a fast-changing, competitive and regulatory landscape. The complete Pot-O-Coffee product line consists of single-serve coffee, team and cocoa, packaged in filter pods or K-cups.

This video corresponds with the May 2016 Package Design magazine thought leader cover story.

 

This video aired on May 25, 2016