Mauro Porcini joined PepsiCo in 2012 as its Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and providing leadership in architecting an innovative design approach to the company’s portfolio of brands, which include such flagship properties as Pepsi, Lay’s, Mountain Dew, Gatorade, Tropicana, Doritos, Cheetos, Quaker, Mirinda, Sierra Mist and SunChips, among others. His focus extends from physical to virtual expressions of the brands, including packaging, advertising, retail activation, architecture, industrial design and digital media.
Porcini started his career on the other side of the world as a student of design strategy and industrial design at Italy’s Politecnico di Milano. Today, he’s earned the confidence of a man whose achievements span industries, markets and countries. This confidence can be seen, even in the way he sits for an interview—without a single shred of nervousness. Instead, Porcini enters the room, sits in his chair and reclines back just enough to allow one knee covered in a printed pant to peek out from below the table. Porcini is able to paint a portrait of calm confidence while welcoming others into dialogue and ensuring them they have his complete attention.
This ability to command yet welcome may be part of the reason why Porcini has been so successful in a variety of fields and able to transform the very culture of the companies he’s worked for. In 2012, Fortune magazine listed Porcini in its annual “40 under 40” ranking of “the business’s hottest rising stars” and Ad Age named him to the “Creativity 50” – its list of the “world’s most influential creative personalities.” The previous year, Fast Company recognized him as one of the “50 Most Influential Designers in America” and a “Master of Design,” while the World HR Forum in Mumbai presented him with its “Award for Leadership and Innovation.”
Prior to joining PepsiCo, Porcini served as chief design officer at 3M, where his mission was to build and nurture a design sensitive culture in a technology driven, global corporation. The Wall Street Journal’s CFO Journal in 2011 called him “the man putting 3M on the design map,” and, under his design leadership, 3M made Fast Company’s list of 30 companies that “get” design. His teams, based in the U.S., Italy, China and Japan, won many of the world’s most prestigious design and innovation awards, including the Red Dot Design, Good Design (U.S. and Japan), IDEA and PLUS awards as well as the Selezione Compasso d’Oro.
In this video, Mauro shares his insight on how to develop innovative and creative teams that deliver business results, crafting a personally satisfying career and life, and more. Some of the topics covered include: chasing bold ambitions, taking on risk for reward, understanding technology’s role in consumer behavior, building quick, qualitative wins to prove ROI, celebrating your affinity for aesthetics, and more.
View more videos in the Package Design Matters series here.