Aug 17, 2016
Exploring the Value of Holistic Package Design
Featured Thought Leaders: Ali Kermani, vice president of new initiatives, and Ian Desberg, vice president of design and development at Razor.

During this video interview, PD sits down with Ali Kermani, vice president of new initiatives and Ian Desberg, vice president of design and development at Razor, the brand that made scooters a favorite mode of transportation for American children. Ali and Ian explore the value of holistic package and product design and development, the challenge and opportunities of a changing target market, and how collaboration helps ensure the brand is delivering spectacular brand experiences. This interview corresponds with the August 2016 issue cover story.

This video aired on August 17, 2016