Oct 4, 2016
BUILDING YOUR BRAND’S VISUAL IDENTITY
Theodora Ntovas, founder of Yasou Natural Skin Care, discusses the importance of communicating a brand's ethos visually.

During this video interview, PD sits down with Theodora Ntovas, founder of Yasou Natural Skin Care, a Mediterranean-inspired natural, luxury skin care brand. In her interview, Theodora talks about building a beauty brand, the changing market for beauty products and the importance of creating a visual identity that communicates a brand’s ethos. The video webcast corresponds with the September issue cover story. 

This video aired on October 4, 2016