In this installment of the Package Design Matters Series, Anheuser-Busch’s new Vice President of innovation, Valerie Toothman, dishes on why the company is betting big on packaging and the role female players play in the CPG space.
- Viewers will learn about some of A-B’s most innovative product marketing programs for various brands such as Bud Light Lime and Lima-A-Rita’s
- Hear how A-B’s bolder marketing choices have boosted sales
- Learn about the company’s market share challenges and what A-B is doing to compete with the wine and spirits industry
This video aired on August 20, 2015.