Jul 27, 2015
A Story from Startup to Success
John Hall, founder of Goose Island Brewery, gives a first-hand account on the startup of his craft brewery.

In the July installment of the Package Design Matters Video Series, John Hall, founder of Goose Island Brewery, gives a first-hand account on the conception and startup story of the original craft brewery.

Takeaways:

  • Discover how Hall turned his passion into a career
  • Find out how an in-flight magazine article led to the idea of a craft brewery
  • Learn the steps Hall took to opening the original Goose Island Brewpub

Goose Island Brewery celebrates 25 years of Goose Island Beer. Goose Island Beer Co. is one of the largest craft breweries in the Midwest. Beers are distributed to all 50 states and the United Kingdom. To learn more about the history of the brewery visit www.gooseisland.com

This video aired July 28, 2015.

This webcast was part of the June/July installment of the Package Design Matters Thought Leadership Series.