Package Design Matters is a multi-media thought leadership series, where, through the generous support of our sponsors, we speak with some of most innovative minds in the branding, design and marketing of consumer packaged goods.

Package Design Matters Series Archives

Embedded thumbnail for BUILDING YOUR BRAND’S VISUAL IDENTITY
Oct 4, 2016
Theodora Ntovas, founder of Yasou Natural Skin Care, discusses the importance of communicating a brand's ethos visually.
Embedded thumbnail for Exploring the Value of Holistic Package Design
Aug 17, 2016
Featured Thought Leaders: Ali Kermani, vice president of new initiatives, and Ian Desberg, vice president of design and development at Razor.
Embedded thumbnail for LOOKING INTO THE FUTURE OF PACKAGE DESIGN
Jul 20, 2016
Featured Thought Leader: David Jaggi, Adjunct Professor at IIT Institute of Design & Global Director of Strategic Initiatives, Wrigley.
Embedded thumbnail for Navigating the Legalized Cannabis Landscape
May 24, 2016
Featuring Cass Riese, owner of the legalized cannabis beverage brand, Pot-O-Coffee
Embedded thumbnail for Turbo-Charging Heritage Brands
May 10, 2016
Featuring the senior design and marketing executives from John B. Sanfilippo & Son Inc., owners of the Fisher Nuts & Orchard Valley Harvest brands
Embedded thumbnail for Turning Commodities into Desirables
Mar 22, 2016
Craig Dubitsky, founder and CEO of Hello Products, shares his journey into creating the world’s first “naturally friendly” oral care brand.
Embedded thumbnail for AMIKA: Building a Brand that Celebrates Creativity
Feb 23, 2016
Vita Raykhman, co-founder & creative director at Amika shares the rewards of big, bold design.
Embedded thumbnail for Eve Pearl on Elevating the Product Experience
Dec 17, 2015
Emmy-winning makeup artist discusses packaging innovation
Embedded thumbnail for Anheuser-Busch’s Vice President of Innovation Talks Brand Leading in a Challenging Market
Aug 20, 2015
Package Design sits down with a high-ranking A-B business leader
Embedded thumbnail for A Story from Startup to Success
Jul 27, 2015
John Hall, founder of Goose Island Brewery, gives a first-hand account on the startup of his craft brewery.
Embedded thumbnail for Building an Appreciation of Design within a Large Organization
Jun 16, 2015
Ximena O’Reilly of Nestlé discusses global brand strategy, package design and multi-sensorial branding.
Embedded thumbnail for How Newell Rubbermaid Enriches Consumers' Lives
Apr 22, 2015
Philip Thompson discusses how he helped build an organization famous for design and product performance.
Embedded thumbnail for Tim Hankins Talks Brand Packaging
Apr 2, 2015
The Director of Creative Services at The Honest Company discusses how packaging resonates with consumers.
Embedded thumbnail for Jon Denham Talks Creative Team Dynamics
Feb 23, 2015
The VP of Brand Design at ConAgra discusses the need for building the value of package design.
Embedded thumbnail for Gilchrist & Soames Talks Package Innovation for Premium Brands
Dec 18, 2014
Hear from Roys Laux, vp of marketing, and Josh Kirschbaum, chief operating officer of Gilchrist & Soames.
Embedded thumbnail for Marketing and Design Leaders Talk Inspiration and Why Design Matters
Oct 7, 2014
Hear from leaders from Kimberly Clark, Jim Beam, Method, Fresh Market, Cross Pens and Osram Sylvania.
Embedded thumbnail for How Design Thinking is Transforming Kraft's Brands
Sep 3, 2014
Kraft’s head of design and vp of breakthrough innovation dish on changing design strategies
Embedded thumbnail for Get Up Close and Personal with PepsiCo's Chief Design Officer
Aug 24, 2014
Insights from Mauro Porcini on designing your best career and life.

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