Tobii Technology, the global leader in eye tracking and gaze interaction, today released Tobii Studio 3.2, a new version of its innovative research analytics software that will give the world’s scientific and market research communities the most powerful tools available for segment-based analysis and visualization of eye-tracking data.
“As partners of the world’s leading research organizations, we are committed to the continuing evolution and advancement of eye-tracking research,” said Tom Englund, president of analysis solutions at Tobii. “We are really excited about all the innovations in Tobii Studio 3.2 — such as streamlined segment-based analysis — that will help open new areas of insight and exploration for many kinds of research.”
Highlights of the critical new functions within Tobii Studio 3.2 include:
- Segment-based analysis: Allows users to create visualizations and calculate statistics for select recording sequences within a recording and across multiple recordings. This streamlines the analysis process by filtering out irrelevant data and facilitating task-based analysis, and it increases the accuracy and quality of results.
- Segment groups: Enables researchers to aggregate and analyze data from disparate recording sequences, even when the behavior naturally occurs at different time intervals for different participants in the same study. For example, segment groupings can be based on behaviors or reactions to specific shelf displays during shopper insight study sessions, or groupings can be based on tasks performed during Web usability sessions, facilitating task-based analysis.
- Enhanced visualization tool: Delivers the ability to replay directly in the software animated visualizations (gaze plots, heat maps and clusters) for all stimuli types, making analysis more efficient. In addition, visualization settings are more accessible and easier to customize and save, and visualizations can be filtered by segment group.
“A tool that lets researchers perform segment-based analysis within segment groups is extremely powerful because it helps researchers achieve a more granular and efficient analysis of Tobii Glasses recordings, Web recordings and even dynamic screen stimuli,” said Barbara Barclay, general manager of Tobii North America.
About Tobii Technology
Tobii Technology is the global market leader in eye tracking and eye control. The company’s products are widely used within the scientific community and in commercial market research and usability studies. They are also used as a means to communicate by people with disabilities. Tobii drives innovation of eye-tracking technology in many other areas, offering OEM components for integration into various industry applications, such as for use in hospitals, engineering, sports and the entertainment industry. Founded in 2001, the company has received numerous awards for its technology innovations and recognitions for its rapid financial growth. Tobii is based in Stockholm, Sweden, and has offices in the United States, Germany, Norway, Japan and China.
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