Nicopure Labs has an unwavering commitment to be different, standing out clearly in the electronic cigarette/e-liquid industry. Their Halo brand epitomizes this philosophy with unexpected flavors and avant-garde names.
Halo’s packaging perfectly conveys their edgy vibe, with vibrant vapor-inspired graphics, foil, and gloss UV accents. A wrap around rigid window showcases the generic bottle, while color coding creates flavor cues for the e-liquid consumers.
With their strategic approach to graphics, color management was critical for Nicopure. The MPS pre-press team in Carlstadt evaluated the artwork on their 144 SKU’s, translating it into G7 calibrated proofs to ensure the colors the client expected were the colors we achieved on press.
MPS Toronto executed a hard-window-application process through management of various components as well as assembling the rigid windowed carton to exact product dimensions. Toronto also applied a matte/gloss combination on various title treatments and the silver fire graphics are embossed with a touch of UV gloss to add a shimmering reflection.
MPS Carlstadt and Toronto delivered the best of Multi Packaging Solutions’ specialized packaging services. With their new packaging, Halo Cigs established design consistency across their wide range of award-winning flavors.
Editor’s Note: This post was shared by a member of the Package Design community. Do you have research to share with our readers, tips and observations about the art or business of package design, or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.