In launching BodyLab by Jennifer Lopez, Basic Research wanted a vibrant new look that reflected the spirit of the brand, an innovative research-based line of health and fitness formulas designed specifically for woman.
The packaging uses color-coding to organize the brand family, accentuating the visual cues with metallics. In addition, the entire look is enhanced with an overall prismatic effect to convey the message of transformation.
The MPS creative team worked with Basic Research to explore structural, material, and decorative technology options to achieve the desired look.
When it came to metallic options for the brand architecture, MPS in-line FoilKote technology emerged as the ideal solution, allowing the multiple foil colors to print in a single pass in perfect registration with key graphics.
For the prismatic finish, MPS HoloKote technology was the obvious choice, elevating standard materials to superstar status, easily enhancing the brand with a unique appearance.
Brand consistency across all SKU’s, substrates, and manufacturing technologies was essential. With all our proofing and production systems calibrated to the same G7 standards, we were uniquely able to deliver color continuity for the offset cartons and flexo labels.
MPS also supplied the product inserts and POP for a complete turnkey solution.
From design through production, the MPS team supported the launch. Three of our manufacturing facilities worked together to deliver the full array of brand print and packaging. Cartons were produced in our Dallas, TX and South Plainfield, NJ. Labels and inserts in Idaho Falls, ID. Our vendor partner supplied the POP displays as part of our complete solutions philosophy.
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