Makeover Challenge

The three-in-one skin care formulation developed by Ei, A Pharmaceutical SolutionWork is the winner of the first annual VariBlend Formulation Challenge, VariBlend President and CEO Robert Brands. Brands also reported that...
Porchlight www.porchlightatl.com “Porchlight really listened to the brand presentation,” Andrea Alasi, a product specialist in TELUS’ product marketing department and the company’s lead for this...
Gelcomm www.gelcomm.com “Out of our target markets,” Andrea Alasi, a product specialist in TELUS’ product marketing department and the company’s lead for this year’s Makeover Challenge brand,...
Galileo Global Branding Group galileobranding.com The shelf impact of Galileo Global Branding Group’s stretch concept is undeniable. With its close-up body part imagery, the competitor chose to swing for the rafters...
BrandFirst Creative Agency www.brandfirstnj.com “As a group, we liked BrandFirst’s [close-in] concept the most,” Andrea Alasi, a product specialist in TELUS’ product marketing department and the...
We’re so excited to unveil the concepts for Package Design’s 12th annual Makeover Challenge, a blue-sky contest, sponsored by FiberMark North America Inc. and Caps57, that reimagines a real-world brand. This year...
Plastic Technologies, Inc. (PTI),a manufacturer of polyethylene terephthalate (PET) package development, announces its new Shelf-Ready modeling capability which provides brand owners with a wide variety of “water clear...
The unique design, with a wave-effect on the rim of the lid, is injection moulded in polypropylene and features in-mould labelling on all four sides and on the base.  The label also incorporates a transparent section on...
Luxco, Inc., of St. Louis, Missouri, is upscaling and refreshing its packaging and adding three new flavors. To assist with the all-important packaging aspect of the project, it called upon Saxco International, LCC...
Metallic Dispensing Closure www.aptar.com The Metalized Wren closure is designed to bring a touch of luxury to pressurized packaging. The cosmetic-looking actuator, available in both foam and gel versions, is metallized to...

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