Makeover Challenge

Porchlight www.porchlightatl.com “Porchlight really listened to the brand presentation,” Andrea Alasi, a product specialist in TELUS’ product marketing department and the company’s lead for this...
Gelcomm www.gelcomm.com “Out of our target markets,” Andrea Alasi, a product specialist in TELUS’ product marketing department and the company’s lead for this year’s Makeover Challenge brand,...
Galileo Global Branding Group galileobranding.com The shelf impact of Galileo Global Branding Group’s stretch concept is undeniable. With its close-up body part imagery, the competitor chose to swing for the rafters...
BrandFirst Creative Agency www.brandfirstnj.com “As a group, we liked BrandFirst’s [close-in] concept the most,” Andrea Alasi, a product specialist in TELUS’ product marketing department and the...
We’re so excited to unveil the concepts for Package Design’s 12th annual Makeover Challenge, a blue-sky contest, sponsored by FiberMark North America Inc. and Caps57, that reimagines a real-world brand. This year...
Metallic Dispensing Closure www.aptar.com The Metalized Wren closure is designed to bring a touch of luxury to pressurized packaging. The cosmetic-looking actuator, available in both foam and gel versions, is metallized to...
I remember Navy Pier as a place where my dad would buy gas on family boat trips. Back then, the Chicago landmark primarily was a freight- and passenger-ship docking facility. A far cry from the attraction it is today, Navy...
Serenitea Custom Blend
Boxer Brand Design unveiled its packaging design for Serenitea Tea House’s custom tea blend. To clearly differentiate Serenitea from the dark hues and bold graphics associated with coffee houses, Boxer chose a fresh...
Porchlight www.porchlightatl.com   THE FIRM A package design house that specializes in designing brands from the ground up, from packaging to point-of-purchase displays and “all the details in-between.”...
BrandFirst Creative Agency www.brandfirstnj.com   THE FIRM BrandFirst is a 30-year-young full-service creative agency. “Our close-knit group of big thinkers share a common passion for life and the people,...

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