Makeover Challenge

Independent research and a thorough project exploration process leads to an informed new concept “We had the most conversations with Iron Design,” India Nagy, creative director for Choice Organic Teas, Granum...
Gamifying the Brand Loyalty Program “One of the most successful campaigns was Monopoly for McDonald’s,” says president and owner Julie Olson, Turner Lee Consulting & Design (http://turnerlee.com)....
Strategy takes center-stage in MOC competitor’s collaborative approach Employing a strategy-first approach to the project, Damen Jackson (www.damenjackson.com) used its Hypothesis Builder tool to generate three...
The three-in-one skin care formulation developed by Ei, A Pharmaceutical SolutionWork is the winner of the first annual VariBlend Formulation Challenge, VariBlend President and CEO Robert Brands. Brands also reported that...
Porchlight www.porchlightatl.com “Porchlight really listened to the brand presentation,” Andrea Alasi, a product specialist in TELUS’ product marketing department and the company’s lead for this...
Gelcomm www.gelcomm.com “Out of our target markets,” Andrea Alasi, a product specialist in TELUS’ product marketing department and the company’s lead for this year’s Makeover Challenge brand,...
Galileo Global Branding Group galileobranding.com The shelf impact of Galileo Global Branding Group’s stretch concept is undeniable. With its close-up body part imagery, the competitor chose to swing for the rafters...
BrandFirst Creative Agency www.brandfirstnj.com “As a group, we liked BrandFirst’s [close-in] concept the most,” Andrea Alasi, a product specialist in TELUS’ product marketing department and the...
We’re so excited to unveil the concepts for Package Design’s 12th annual Makeover Challenge, a blue-sky contest, sponsored by FiberMark North America Inc. and Caps57, that reimagines a real-world brand. This year...
Plastic Technologies, Inc. (PTI),a manufacturer of polyethylene terephthalate (PET) package development, announces its new Shelf-Ready modeling capability which provides brand owners with a wide variety of “water clear...

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