Strategies & Insights

As the Martell brand started to expand internationally in the early 2000s, it turned to international brand and design consultancy Dragon Rouge to develop a new bottle design for an XO cognac. More recently, Martell and...
Jop Quirindongo, designer at www.lowres.nl, realized that Sweden is not the first country a wine connoisseur thinks of when it comes to wine. Though it is possible the grow grapes in this beautiful country, it takes a lot of...
The Bazzini Wine Merchants' original idea was to bottle everyday table wines for the U.S. produced in the region of Lombardia, Italy, where the extended family is from. The owners knew it would be a challenge since the...
Pearlfisher has created the label design for new wine brand '(oops)'. The name and market positioning of '(oops)' is derived from a true story based on the history of the Carmenere grape and Pearlfisher was...
The 400 Costa Coffee cafés in the UK sell a lot of coffee to go. They decided to develop an alternative multi-cup carrier which had to be cost effective, eye-catching, safe, user-friendly, space efficient and...
Kraft Grate-It-Fresh Parmesan Cheese is the easy way to get the bold flavor of freshly grated Parmesan cheese. This unique and convenient all-in-one package, with 100% pure Parmesan cheese and a built-in grater, dispenses...
When is it appropriate or advisable to use idiosyncratic humor on packages to promote a brand's message? For example, on the Snapple Lemon Iced Tea label, text explains that the sun is "Not to scale"; the...
Seal-It, a division of Printpack Inc., has produced three different full sleeve labels for the introduction of the Espoma Company's Earth-tone® garden control products. Espoma wanted to offer a unique and distinctive...
With a recommendation by renowned health and wellness guru Andrew Weil, M.D., Lucini Italia turned to multidisciplinary design studio Miloby Ideasystem to introduce their limited production single-estate Tuscan organic olive...
XanGo's new bottle is a result of an upgraded manufacturing process implemented to meet surging demand. The design and function of the new XanGo bottle are essential pieces of this brand evolution. Each step further...

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