Strategies & Insights

Coca-Cola, Tiffany & Co., and John Deere have all leveraged color to a point where it has become synonymous with their brand identities. But just how does a brand go about identifying color and trends that generate...
The pages of Strathmore Notes fine paper journals are made using recipes more than 100 years old,   designed for beauty and longevity.
Since 1892, the Strathmore name and the iconic thistle trademark have been synonymous with the finest American made papers. Now, Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes...
In this ongoing series, we've invited designers and manufacturers to tell us a bit about their process, and how solutions come together. Sometimes sustainability concerns are the primary creative-driver, sometimes it...
Coca-Cola's first Olympic sponsorship was in 1928. In the ramp-up to the Beijing Olympic Games 80 years later, Coca-Cola spent tens of millions of dollars to cement its connection with the Olympic traditions of good will...
One of the major trends in laundry detergents, especially in Europe, is with detergents that are as effective in cold temperatures as they would be in hotter temperatures. The benefit to the consumer is clear—colder...
We've all been there. You're in the supermarket aisle, weighing the pros and cons of buying the name brand product you set out to buy or its slightly less expensive store brand counterpart. Reynolds Wrap knows you...
Picture yourself in the bakery aisle of a supermarket, checking out the shelves of organic breads. What do you see? Probably row after row of loaves in clear plastic packaging, all very similar in style, using earthy colors...
In our continuing series, "Design Rewind," Package Design Magazine picks the most interesting tidbits in vintage issues of Packaging Parade. This monthly tabloid-size journal covering the package design industry...
Glass presents a variety of advantages and challenges as a packaging material. Glass doesn't react with its contents, making it a favorite for acidy foods like fruits and tomato-based sauces. Glass is a durable and...
The concept of "fresh" is one of the major trends we have seen across all types of consumer products. Consumers are looking for products that are fresh, which can mean just prepared or minimally processed. Of...

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