Strategies & Insights

As a senior business leader, what do you expect your design and marketing team leads to contribute to the business strategy? Because I have a tendency to want to do too much, I look to my design and marketing people to cut...
What are the most innovative secondary packaging trends in high-end spirit packaging for 2015? The first looks of a new marketing campaign shows off your products' secondary packaging at industry enterprise trade shows....
As a senior business leader, what do you expect your design and marketing team leads to contribute to the business strategy? I firmly believe that in business today, more than at any point in history, every facet of what...
As a senior business leader, what do you expect your design and marketing team leads to contribute to the business strategy? I expect our design and marketing leads to have cross-functional understanding of our company and...
As a senior business leader, what do you expect your design and marketing team leads to contribute to the business strategy? I don’t really see myself and the marketing or design teams as independent. Our creative...
stay one step ahead of FMCG competitors image
Unfortunately, no organization works in isolation and the FMGC industry in particular is extremely competitive. With the wipe market alone set to grow by 6.5% per year on average,  it is important that you have...
There it is.  The blank slate.  The untouched canvas. You’ve been charged with redesigning the packaging for your product or brand.  Now what? As a qualitative researcher and packaging consultant...
Age Perfect Glow Renewal
 Increasingly shorter product cycles and reaction times are creating more challenges for globally harmonized packaging management. Members of the Global Packaging Alliance (GPA) addressed this and other issues during...
Enfocus has established a new subscription option that gives users a low-cost way to license software, while providing more flexibility and control over where and how the software is used. The first product to become...
first to market or quality
Why a first to market strategy gives the edge over trying to follow a leader with a better product in today’s volatile market. First to market strategies or quality? Which is better? Do you wait and follow your...

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