Strategies & Insights

Cleveland-based company Tap Packaging Solutions recently released an exciting new video produced by HP Graphic Arts. Through interviews and footage, the video features Tap as the subject of a dynamic case study telling the...
In this editorial, Package Design interviews experts in a variety of roles about how teams can continuously deliver breakthrough innovation and about the evolving role of innovation. This is a preview of a roundtable...
With the launch of the Korbel Brut Rose California Champagne “Romance” sleeved bottle, the vintner aims to offer a modern interpretation of Valentine’s Day. A simple white background conveys elegance,...
Cleveland-based packaging manufacturer, Tap Packaging Solutions, recently released a short video that showcases its HP Indigo 30000 digital press and its variable printing capability for folding cartons. In the video, Tap...
Earning retail placement into Costco stores requires the right product and a team experienced in perfecting brand positioning for the club store customer. Water Lilies gained a spot in Costco’s Midwest stores with its...
Form, function and style propel one Makeover Challenge competitor’s concepts to the win   Voting online and in person at this year’s Pack Expo Las Vegas and Luxe Pack Monaco shows, the Package Design...
Brandimage, a global consultancy of brand equity architects and designers, designed influential packaging that made Danone’s Yili, a Chinese No. 1 water brand. Consumers across China recently voted on10brandchina for...
Looking to refresh its six-year-old retail packaging, Foster Farms teamed with Murray Brand Communications to update the look of its turkey and chicken franks line. Comprised of 10 SKUs, the new design was developed to...
HP Hood develops a new brand identity and package design for premium milk beverage, MilkWise. The new packaging uses design elements to clearly communicate the health benefits, which include less sugar, fewer calories and...
Scodix, the leader in digital enhancement solutions for the graphic arts industry, today announced they have already sold their first Scodix Ultra Pro system with a Scodix Foil station. Just launched this week, Scodix Foil...

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