Research

Delivering Package and Label Design projects is a collaborative process that involves many different roles and departments within an organization. These roles include designers, artwork and copy editors working with Brand...
Monetizing Mobile Marketers seek guidance on how to capitalize on evolving technologies. Research from IBM (www.ibm.com) found that more than 90% of marketing leaders believe that mobile applications will play a...
Could mobile be the key to bringing brands and consumers closer? In the Front Panel, we feature an infographic from IBM’s Global Business Services, which shows how high-performing CMOs are closing the aspirational gap...
  A survey commissioned by Call2Recycle shows 29% of Americans admit to suffering from "green guilt," defined as the knowledge that they could and should be doing more to help preserve the environment....
One of the most important elements of consumer packaging research is to understand what aspects of packaging consumers "dial" into to help them make judgments and decisions about products. This is particularly...
Using qualitative ethnographic research, O-I, the world's largest glass packaging  manufacturer, partnered with the international research firm Ipsos to get a global perspective of parents' top baby food...
"The Global Market for Beverage Cans" is a thorough examination of the shifts in the shipments, sales, and trends surrounding the industry, broken down in regions of the world. Some of the findings, researched and...
There are more products claiming to be green on the shelves of stores these days; however, those "all-natural" and "organic" products are likely committing at least one greenwashing sin. "...
The Paperboard Packaging Council (PPC) has published TRENDS Mid-Year Update 2009, an update to TRENDS 2008 report released last fall. TRENDS is the definitive analysis of what lies ahead for the paperboard packaging industry...
SpencerLab Digital Color Laboratory (www.spencerlab.com), the premier consulting, test, and analysis organization for the digital imaging industry, released a white paper summarizing the results of an independent comparative...

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