Research

How can we connect with the consumer and "help them help us" change the way we serve society and impact our world? In this second article concluding a two-part series, we will look inside the mind of the consumer...
Designing truly great retail spaces is far more than coming up with award-winning ideas or clever communications. Even the coolest looking retail space is meaningless unless the brand positioning and store designs are firmly...
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The stereotypical time-squeezed, over-scheduled, hectic consumers of the 21st century continue to show great affinity for products and services that make their lives more "convenient." Convenience has become the...
Legislators, manufacturers, and consumers around the world are starting to get their arms around the idea that sustainability is not a casual fad, but a fundamental shift in the way we approach everything we do. For early...
OfficeMax management had been thinking for some time about how to take their products and store to the next level, and they would hold intensive brainstorming sessions to this end. One idea that took root on fertile soil was...
When I was a fresh pup out of the Rochester Institute of Technology, I had a unique job opportunity with a private label manufacturer. It was there that I cut my teeth not only in structural and graphic design for packaging...
The Foil Stamping & Embossing Association (FSEA) in Topeka, KS, recently published a new study that confirms the recyclability and repulpability of foil-decorated paper and board. Pira International in Surrey, UK, a...
There have been enormous innovations in the wine market in recent years. From the debate about replacing cork with plastic stoppers and twist-off caps to the use of boxes, bladders and even Tetra Paks, there probably has not...
In 2007, the manufacturers of flexible aluminum, plastic and laminate tubes who are organized in the european tube manufacturers association (etma) broke through the 10 billion barrier of tubes produced for the first time....
The proliferation of computer and web-based tools has been a productivity boon for package designers. Consumer goods companies are also expecting faster and faster turnarounds from idea conception to product launch. The...

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