Research

Embodied in logos and symbols (Nike’s Swoosh), color schemes (John Deere’s green and yellow), numbers (501 jeans), slogans (Eat Fresh), and even shapes (Method’s product packaging), trademarks distinguish...
Anheuser-Busch InBev (AB InBev) extends its Lime-A-Rita brand, with a new flavored malt beverage line that enables consumers to start the party even sooner. Unlike the original beverage line, which is housed in slim,...
90.4 Billion The number of ready-to-eat snacking occasions boomers have every year. Millennials might get the lionshare of marketers’ attention, but when it comes to snacking—which is all the rage in the food...
Foodborne illness is an escalating problem, with deadly outbreaks making news on a regular basis.  Often, the infections are traced back to contaminated protein products or fresh produce. Much effort is going toward...
More than 200 senior decision makers gathered in southwestern coastal Florida, this January, for the 2016 Package Design Matters Conference. Now in its second year, the Package Design Matters Conference was created in...
The average consumer looks for simplicity, convenience and something that will catch their eye when it comes to a product and its packaging. Brand designers and managers can take the risk to develop their brand into a new...
Dr. Schar is a global brand leader in gluten-free products and top-selling Italian gluten-free pasta. With such a reputation, Dr. Schar wanted its brand identity and packaging to match. The team at QNY Creative was tasked...
Minneapolis design consultancy Ideas that Kick recently helped a challenger brand, LonoLife, envision themselves to stand for something bigger than a "broth in a k-cup" company. And so they could stand-up to...
Green Valley Foods, LLC brings eye-popping innovation to a category long marked by a sea of sameness on the shelf with its organic Green Valley beans. "We threw out the rules for the organic aisle with Green Valley,...
There was a time when the only thing vending machines were good for were housing candy, soda or cigarettes, but innovation in vending technology, combined with creative thinking by savvy corporations, have made automated...

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