Brand Zone

Nathan Hendricks CCO at LPK How do you define a winning design culture? A winning design culture provides the components necessary for designers to thrive: safety, challenge, inspiration and rigor. Why safety?...
In its aim to develop packaging to better reflect its progressive food values, highlight the stories behind the foods and also revisit some of the inspiration from its original packaging, Kashi partnered with design agency...
Iron Design Inc. http://irondesign.com THE FIRM Founded in 1993 in Ithaca, NY, Iron Design is a strategic branding design firm that develops cohesive brands for small- and mid-sized organizations. With a focus on...
Turner Lee Consulting & Design http://turnerlee.com THE FIRM Turner Lee Consulting & Design’s story originates in the Black Hills of South Dakota, where Julie Olson grew up with Craig Whitlock and Cory...
Damen Jackson www.damenjackson.com THE FIRM Founded in 1998, Damen Jackson is a strategic brand and creative agency based in Chicago. The agency’s four guiding principles are creativity, relevance, simplicity and...
Before the opening ceremony of the Summer Olympic Games in Rio, a partnership was made between an entrepreneur and a wine importer to expand the Brazilian wine category in the U.S. Votto Vines partnered with Matti Anttila...
Social media is a way to facilitate conversation and connection. Platforms such as Instagram, Facebook, Twitter and Pinterest are vital to a brand’s continued relevance as they offer the ability to spread virally and...
Good things do come in small packages – especially when it comes to treats. Confectioners and snack makers will be consistently creating big tastes in small products this year, often under labels like “thins...
Promotional campaign Smoke ‘em after you smoke ‘em is the result of a partnership between Gurkha Cigars and Tactical Sh*t to honor the U.S. Special Operations Community. The Smoke ‘em after you smoke...
The yogurt brand Hollandia, a best-seller among Czech consumers, unveiled a bold new rebrand this week by Prague-based branding agency Cocoon. This event represents a new direction for one of the most recognized brands in...

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