Brand Zone

UK-based brand design agency Believe in has today announced the launch of its second studio, in Canada. The company will operate as a single team collaborating across both studios, serving clients in North America and Europe...
Viewed for many years as “nice to have,” content marketing—the practice of engaging prospective customers through content that informs, educates, entertains and inspires—is now a necessity among...
In this the second installment of our ongoing series about intellectual property, Jonathan Gelchinsky, a lawyer who heads the trademark practice at Pierce Atwood LLP in Portland, ME, and Boston, MA (www.pierceatwood.com),...
Nathan Hendricks CCO at LPK How do you define a winning design culture? A winning design culture provides the components necessary for designers to thrive: safety, challenge, inspiration and rigor. Why safety?...
In its aim to develop packaging to better reflect its progressive food values, highlight the stories behind the foods and also revisit some of the inspiration from its original packaging, Kashi partnered with design agency...
Iron Design Inc. http://irondesign.com THE FIRM Founded in 1993 in Ithaca, NY, Iron Design is a strategic branding design firm that develops cohesive brands for small- and mid-sized organizations. With a focus on...
Turner Lee Consulting & Design http://turnerlee.com THE FIRM Turner Lee Consulting & Design’s story originates in the Black Hills of South Dakota, where Julie Olson grew up with Craig Whitlock and Cory...
Damen Jackson www.damenjackson.com THE FIRM Founded in 1998, Damen Jackson is a strategic brand and creative agency based in Chicago. The agency’s four guiding principles are creativity, relevance, simplicity and...
Before the opening ceremony of the Summer Olympic Games in Rio, a partnership was made between an entrepreneur and a wine importer to expand the Brazilian wine category in the U.S. Votto Vines partnered with Matti Anttila...
Social media is a way to facilitate conversation and connection. Platforms such as Instagram, Facebook, Twitter and Pinterest are vital to a brand’s continued relevance as they offer the ability to spread virally and...

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