Brand Zone

European chocolatier Monty Bojangles invites shoppers to escape to a land of delightfully delicious wonder with a brand story that is a play on the proverb, “curiosity killed the cat” into “curiosity...
Welcome to Package Design’s 13th annual Makeover Challenge, a blue-sky contest that re-imagines a real-world brand. I’m proud to announce this year’s brand will be Choice Organic Teas, which is owned by...
The impact of the creative brief and RFPs on the package design process is anything but small. In this editorial, we will spotlight experts, including Chet Rutledge, director of packaging solutions for Walmart, to discuss...
Embodied in logos and symbols (Nike’s Swoosh), color schemes (John Deere’s green and yellow), numbers (501 jeans), slogans (Eat Fresh), and even shapes (Method’s product packaging), trademarks distinguish...
In this, the second part of Package Design’s series celebrating the best people and work in the design industry, we highlight the winners of our inaugural Brand Leaders & Rising Stars Competition, in addition to...
 Ben & Jerry’s third installment of its Core innovation line is set to make the taste buds go wild. With a twist on some classic baked goods, the three new flavors feature decadent chunks and swirls. The...
From design to printing process to the final presentation at the point of sale -- as Matthews International's umbrella brand for brand creation, brand implementation and brand protection SGK offers its partners and...
A leader in plant-based, ready-to-drink meal replacements, Kate Farms, Inc. is excited to announces its new branding and introduce its new Chief Operating Officer, Michael Fougere. "Michael Fougere's track record...
 HMSDesign, a branding and packaging firm specializing in the development and management of brand imagery, announced that a variety of their innovative design work on behalf of both local and national clients --...
A Night to Celebrate Inaugural Awards Gala recognizes the best people and work in the design industry. This January, Package Design announced the winners of the inaugural Brand Leaders & Rising Stars Competition during...

Pages

Subscribe to Brand Zone