Brand Zone

Turner Lee Consulting & Design http://turnerlee.com THE FIRM Turner Lee Consulting & Design’s story originates in the Black Hills of South Dakota, where Julie Olson grew up with Craig Whitlock and Cory...
  Iron Design Inc.  http://irondesign.com THE FIRM Founded in 1993 in Ithaca, NY, Iron Design is a strategic branding design firm that develops cohesive brands for small- and mid-sized organizations. With a...
Damen Jackson www.damenjackson.com THE FIRM Founded in 1998, Damen Jackson is a strategic brand and creative agency based in Chicago. The agency’s four guiding principles are creativity, relevance, simplicity and...
European chocolatier Monty Bojangles invites shoppers to escape to a land of delightfully delicious wonder with a brand story that is a play on the proverb, “curiosity killed the cat” into “curiosity...
Welcome to Package Design’s 13th annual Makeover Challenge, a blue-sky contest that re-imagines a real-world brand. I’m proud to announce this year’s brand will be Choice Organic Teas, which is owned by...
The impact of the creative brief and RFPs on the package design process is anything but small. In this editorial, we will spotlight experts, including Chet Rutledge, director of packaging solutions for Walmart, to discuss...
Embodied in logos and symbols (Nike’s Swoosh), color schemes (John Deere’s green and yellow), numbers (501 jeans), slogans (Eat Fresh), and even shapes (Method’s product packaging), trademarks distinguish...
Customize your granola combination with Bear Naked Custom Made Granola, powered by IBM Chef Watson.  Each time you select a granola at BearNakedCustom.com, Chef Watson sifts through thousands of possible flavor...
In this, the second part of Package Design’s series celebrating the best people and work in the design industry, we highlight the winners of our inaugural Brand Leaders & Rising Stars Competition, in addition to...
 Ben & Jerry’s third installment of its Core innovation line is set to make the taste buds go wild. With a twist on some classic baked goods, the three new flavors feature decadent chunks and swirls. The...

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