Brand Zone

Social media is a way to facilitate conversation and connection. Platforms such as Instagram, Facebook, Twitter and Pinterest are vital to a brand’s continued relevance as they offer the ability to spread virally and...
Good things do come in small packages – especially when it comes to treats. Confectioners and snack makers will be consistently creating big tastes in small products this year, often under labels like “thins...
Promotional campaign Smoke ‘em after you smoke ‘em is the result of a partnership between Gurkha Cigars and Tactical Sh*t to honor the U.S. Special Operations Community. The Smoke ‘em after you smoke...
The yogurt brand Hollandia, a best-seller among Czech consumers, unveiled a bold new rebrand this week by Prague-based branding agency Cocoon. This event represents a new direction for one of the most recognized brands in...
European chocolatier Monty Bojangles invites shoppers to escape to a land of delightfully delicious wonder with a brand story that is a play on the proverb, “curiosity killed the cat” into “curiosity...
Welcome to Package Design’s 13th annual Makeover Challenge, a blue-sky contest that re-imagines a real-world brand. I’m proud to announce this year’s brand will be Choice Organic Teas, which is owned by...
The impact of the creative brief and RFPs on the package design process is anything but small. In this editorial, we will spotlight experts, including Chet Rutledge, director of packaging solutions for Walmart, to discuss...
Embodied in logos and symbols (Nike’s Swoosh), color schemes (John Deere’s green and yellow), numbers (501 jeans), slogans (Eat Fresh), and even shapes (Method’s product packaging), trademarks distinguish...
Customize your granola combination with Bear Naked Custom Made Granola, powered by IBM Chef Watson.  Each time you select a granola at BearNakedCustom.com, Chef Watson sifts through thousands of possible flavor...
In this, the second part of Package Design’s series celebrating the best people and work in the design industry, we highlight the winners of our inaugural Brand Leaders & Rising Stars Competition, in addition to...

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