Stoli Group's introduction into tequila comes at a time where there’s near-unprecedented growth for the category of beverage.
KAH, which translates to "life" in the ancient Mayan language, is produced by Fabrica de Tequilas Finos in Tequila, Jalisco, Mexico. It’s designed to pay reverence and honor to Mexico and its people, according to a release.
The product range features four expressions with each being made from hand-selected 100% blue agave. Each is presented in its own uniquely decorated, spirited skull bottle. They include: KAH Blanco, KAH Reposado, KAH Anejo, and KAH Extra Anejo.
"We are on a fast track at Stoli Group with innovative line extensions and strategic portfolio expansion," says Patrick Piana. "KAH Tequila is an inventive product line and provides a springboard into a category that is rising quickly in popularity with consumers. Our whole team is toasting to this new opportunity."
Stephen Ballard, SVP of Sales for North America, adds, "Stoli Group USA relishes the chance to develop the KAH brand and expects to see it thrive on- and off-premise with the support of our strong network of distributor partners across America."