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Stockmeyer Chooses Crown’s Fluted Can For Premium Soup Launch

Posted: December 6, 2007

The German soup manufacturer Stockmeyer has introduced a new range of premium soups for the U.K. market in fluted cans manufactured by Crown Food Europe, a business unit of Crown Holdings, Inc. This new 400-gram decorated can size creates an original "retro" look, providing an alternative to the typical metal soup containers found on retail shelves today.

Manufactured at Crown Food Europe’s plant in Seesen, Germany, the steel-shaped food can with Eole III easy-open ends also features attractive lithographic decoration cleverly using the design to optimize the vertical fluting for a distinctive effect. According to Crown, Eole III easy-open ends offer best-in-class performance and quality through filling, handling, and distribution channels. The 400g size steel can is fully interchangeable on existing customer filling lines and compatible with existing continuous or static retort systems.

"We wanted a package that would evoke the premium quality of these soups to help us capture market share," says Klaus Weber, marketing manager of Buss Fertiggerichte GmbH. & Co. KG, filler of the Stockmeyer soups for the U.K. market. "Our choice is based on the strength of the experience with the shaped 800-gram can we use for our premium range in the U.K. Crown’s unique flute-shaped panels offer a refreshing take on the traditional straight soup can. Beautifully decorated, the shaped cans differentiate the soups at the point of sale and reinforce the high value of the Stockmeyer brand."