Strategies & Insights

Sound Advice: The Importance of Sonic Identity

Posted: March 28, 2011

For decades, brands have been paying close attention to how they look; creating visual identities which speak to their target market and help them
stand out in a crowd. More recently, verbal identity has nudged it's way onto the boardroom agenda, giving brands a distinctive vocabulary and tone of

But surprisingly, sound, one of life's most powerful means of communicating, is still considered an after thought rather than an integral part of a brand's communication strategy. This is a white paper on the  importance of a sonic identity.