Sabra announces its newest creation: Guacamole Grab N’ Go, conveniently packaging the Sabra guacamole with Tostitos Rolls in an on-the-go pack.
"We were inspired by Sabra guacamole lovers to expand our line, giving fans an easy way to enjoy guacamole on the go," says Tracy Luckow, managing director of new business at Sabra. "Guacamole lovers have really embraced Sabra's line of products made with the best ingredients, finding it to be an amazing alternative to homemade guacamole. Growth in the category and consumer interest in on-the-go options has driven this innovation. We are thrilled to share Sabra's latest innovation making it even more convenient for avocado lovers to enjoy a delicious daily dose of guacamole."
According to a release, 77 % of consumers prefer ready-to-eat snacks, such as the Guacamole Grab N’ Go over the need to prepare.