Health & Beauty

Rexam Creates Complete Package for Avon’s Latest International Launch

Posted: October 23, 2009

Rexam believes the new glamorous, high-tech pump and bottle combination for Avon Anew Ultimate Age Repair Elixir represents industry-leading standards of high-end, custom packaging. Avon’s Anew is the world’s leading mass market anti-aging skin care brand, offering breakthrough products infused with innovative technology.

The company selected Rexam for the demanding package needed for the multi-continent launch of Anew Ultimate Age Repair Elixir, which will be filled at Avon sites in China, Europe, and North and South America. Rexam’s worldwide network of Dispensing Systems and Make Up teams collaborated on the creation of this custom pump and bottle.

The Rexam SP343 lotion pump was crafted at the company’s Le Treport factory in France. Suitable for even the most aggressive formulas, the Rexam SP343 is versatile and requires no pre-compression. The custom PP actuator and collar are molded and vacuum metallized in Shanghai, at Rexam’s Qinpu facility, where the complete pump is assembled.

The ingeniously designed, two-part bottle is made at Rexam’s Make Up factory in Shanghai. An inner, injection-blown bottle (PP) with Snap’on neck contains the product, while the outer bottle is molded in clear PCTG and gold-sprayed on the inside and silk-screened on the outside for a visually stunning look.