'Real' packaging developed for brand

Posted: August 2, 2016 by
Katie Gravely

Spindrift unveils its new packaging to convey its core mission of being “real.”

The new look of “real” rolls out in August 2016. 

“Spindrift was founded six years ago, on one simple idea: take fresh juice, squeeze it and make the single best sparkling beverage possible,” says Bill Creelman, CEO of Spindrift. “We were the first to directly challenge the market with fresh ingredients and with so much evolution in category, it is now more important than ever to communicate our unique use of real fruit in our package design.”

The visual artistry on the new labels puts fruits at the forefront of the packaging with watercolors against a white backdrop, and it utilizes the colors of each of the fresh squeezed fruits inside the can.