Flexible

Ready-to-blend smoothie launches

Posted: June 16, 2016 by
Katie Gravely

Consumers wanting a smoothie at home can now get that through Jamba "At Home," a line of ready-to-blend smoothie kits. 

Pomegranate Pick-Me-Up and Berry Awesome Acai feature fat-free Greek yogurt and ancient grains, including oat bran, amaranth, quinoa, buckwheat, millet and chia seeds. The unique recipes are as delicious as they are functional, offering healthy, on-the-go consumers a meal replacement snack that can be prepared in 90 seconds or less. 

Each package provides two, eight-ounce servings when prepared as directed.

"Plenty of research exists today that suggests a direct benefit to increased protein intake and its impact on health, and consumers clearly have interest as evidenced by the number of new protein-enhanced snacks on the market," says Dan Hammer, senior vice president and general manager of frozen division at Inventure Foods, Inc. "However, we found that while some snacks delivered on nutrient levels, many fell well short on taste. Our Jamba Protein Smoothies offer a rare combination of taste, nutritional value and convenience at once, and we're confident that healthy eaters will appreciate our effort to ensure that they don't have to sacrifice taste to get great nutrition in a frozen smoothie."