Strategies & Insights

Publisher's Letter

Posted: December 2, 2009 by
Chris Lyons

Dear Readers,

There’s an ocean of design innovations in all corners of the world, and Package Design casts a wide net to bring the best of the best to you. In this issue, we pull in a big “catch” of product reviews, tools, technologies and company profiles. We follow trends in private-label marketing, the upscale market in Brazil, new additions to PACK EXPO, and the depth of competition in 3D modeling software.

The Daymon Worldwide cover story is a testament to the lengths a company will go to serve their international clients. The relentless desire to know the private-label buying habits of the customer also informs the need to fully understand the economic food chain of the packaging industry. Armed with this knowledge, Daymon designs and assists in the marketing of private-label brands with precision and market-share accelerating strategies, helping clients pull in some really big hauls.

3D software systems have revolutionized the gaming and entertainment industries, and continue to do the same for the packaging industry. Our 3D round-up feature takes an in-depth look at the newest tools available to the packaging industry, guaranteed to hook your imagination.

Not your father’s mackerel container any more, the can container industry is no longer struggling to keep its head above water, it’s looking to package water. Additional innovations and efficiencies may indicate a resurgence in the can’s simple effectiveness and familiar appeal.

In an exciting celebration of design innovation, we are pleased to sponsor the Package Design Makeover Challenge that’s launching with this issue. Four professional design firms and one collegiate team are called upon to redefine a brand by rethinking the packaging. Next issue, you’ll see what innovative designs this talented collection of professionals and soon-to-be-pros cook up, and you’ll be asked to vote on your favorite team’s effort.

Thank you again for your continued interest in Package Design Magazine, and please feel free to contact me at any time with your thoughts and ideas. Enjoy!

Chris Lyons
ph: (610) 296-3001
fax: (610) 296-1553