Promotional & POP

Proteus’ PacXtra Services Focus on Design and Placement of Materials On or Inside Packaging

Posted: August 25, 2010

Proteus Packaging, an international supplier of paperboard packaging solutions, has launched PacXtra, a comprehensive set of solutions to support the growing use of inserts and outserts, security tags, and adhesive labels among food, consumer, and health care product manufacturers.
“Over the past few years Proteus has been working with numerous customers to creatively incorporate supplemental materials into their packaging,” says Tim Wayman, the company’s executive v.p. and COO. “The launch of PacXtra will help make this capability an even bigger part of our business going forward.”
In addition to designing, producing, and affixing the supplemental materials, PacXtra offers sourcing of supplemental items as needed. Common supplemental materials that Proteus has extensive experience in include:

  • Security tags used in conjunction with Sensormatic® or Checkpoint® detection systems for anti-theft and loss prevention
  • Inserts/outserts such as instructions-for-use used in pharmaceutical and medical device packaging, which can be multi-lingual and achieve compliance mandates
  • Labels, including coupons, discount cards, special offers, and other promotional items

The Proteus design team works with customers to create customized solutions, offering a wide variety of shapes, colors, and sizes for supplemental items and the ability to develop packaging with multiple add-on pieces. The company’s state-of-the-art capabilities enable materials to be printed as thick as a quarter-inch.
In addition to offering superior design flexibility, the PacXtra production process minimizes the possibility of human error when affixing these materials. Proteus uses automated equipment to attach the items and an inline barcode scanning procedure to confirm later that each product has the correct supplemental piece affixed. The extra verification step helps ensure that no products are missing a supplemental piece or mistakenly get the wrong one. For more, visit