Estrella Jalisco will soon be available in the U.S., bringing its more than 100 years of Mexican brewing tradition to America.
“Estrella Jalisco is a symbol of Mexican pride that evokes rich traditions and history,” says Jorge Inda Meza, marketing director, West Region for Anheuser-Busch. “Many Mexican and Mexican-Americans have roots in Jalisco, and we’re excited to reunite them with the beer that they—or their relatives—could previously only enjoy in Mexico.”
Estrella Jalisco’s red, blue and yellow label is a nod to the flag of Jalisco and the crest on its packaging is inspired by the coat of arms of Guadalajara.
The “this is Mexicanidad” campaign aims to bring Mexican traditions to life by celebrating customs of the Jalisco region. The Spanish-language campaign will include television, print, digital, out-of-home and in-store support, according to a release.
Estrella Jalisco will be available in 12-packs of 12-oz. canes and bottles.