Prepress & Workflow

Prism and Dalim Software Create Streamlined Workflow at Adare Digital Solutions

Posted: January 17, 2011

Adare Digital Solutions, a leading global marketing communications provider, is streamlining the packaging production process for clients using Dalim Software’s Twist, Dialogue, and Mistral technology integrated with the Prism WIN management information system (MIS). Adare’s JDF-enabled, web-based workflow and production management system lets it effectively manage the entire packaging supply chain, from creative to delivery, for its top-tier consumer product customers.
Based in Suffolk, England, Adare Advantage and its studio Starfish deliver comprehensive premedia digital solutions to its packaging customers, explains Steve Balderson, digital solutions director at Adare. Modular in design, Starfish offers secure web-based tools for workflow, store profiling, campaign planning and management, online proofing of creative work, digital asset management, print sourcing, fulfillment, distribution, and real-time tracking for all marketing and POS collateral.
The integration of Prism’s and Dalim Software’s suite of products was a collaborative effort, mapped out by Paul Shorten, IT Systems Manager for Adare. At the time, JDF was relatively new, but “Dalim Software and Prism did all the tough work,” says Shorten. “From our perspective, it was a culture shift. However, we could not envision going back.”
The job process begins with Mistral, Dalim Software’s production management/job tracking system, which is also the customer-facing system. Once customer project information is entered into the system, Prism WIN takes the data from Mistral, acting as the hub for Adare’s customized JDF-based workflow. Prism WIN, says Balderson, “can give us an estimate of how long the job will take. We can get a breakdown of machine and operator speeds—we have a scoreboard of how well they are doing. We can see if there is waste, or a breakdown, or whether a plate had to be remade, all at the click of a button.”
Prism WIN delivers the customer data to a separate production workflow for job execution, and also returns it to Mistral, which serves as the customer’s portal into production. Meanwhile, within the production workflow, PDFs are created using design and prepress software specific to packaging, and then sent to Twist, which automates preflighting and file routing between customers. The Dialogue engine handles the entire approval process, allowing document sharing, viewing and collaboration without time-consuming file transfers. For more, visit and visit