Strategies & Insights

Pantone Announces Cross-Referencing Application for iPhone and Web

Posted: April 21, 2010

PANTONE™ recently released the X-Ref iPhone application and web tool that lets graphic, digital, multimedia, fashion, interior and industrial designers easily cross-reference all PANTONE® Color Libraries.
myPANTONE X-Ref makes it easy to match any PANTONE Color to any other PANTONE Color Library. X-Ref is available as an iPhone application or Web based tool. The myPANTONE X-Ref iPhone application is a companion product to myPANTONE, an iPhone application released in September 2009 that allows designers to capture, create, and share PANTONE Color Palettes—wherever they go and whenever they find inspiration.
“In today’s design world where creatives are expected to work across media, myPANTONE X-Ref makes it easier for designers, printers and manufacturers to select the most suitable PANTONE Colors for their project requirements,” says Ron Potesky, senior vice president and general manager of Pantone. “While the PANTONE Matching System remains the global design standard for printing, publishing and advertising, there are benefits to adding other PANTONE Color Libraries to your workflow, such as the Goe System or our FASHION + HOME Color System.” For more, visit