Food

Oreo comes to chocolate candy aisle

Posted: November 14, 2016 by

The Oreo brand is making an entrance in the U.S. chocolate aisle. 

Oreo is opening its Wonder Vault to officially introduce a line of chocolate candy bars as part of its ongoing commitment to deliver delicious and innovative products to fans. 

The Milka Oreo chocolate bars are the latest innovation released from the Area Wonder Vault. 

"We are always exploring ways to diversify the Oreo product portfolio in order to surprise and delight fans, and we are excited to do just that with Milka Oreo Chocolate Candy Bars," says Samantha Greenwood, Senior Category Director, Chocolate – North America. "Milka Oreo Chocolate Candy Bars are a natural progression for Oreo, especially with Mondelez International's global leadership position in chocolate and Milka being the No. 1 chocolate candy in Europe. The combination of these two global powerhouse brands – both of which are known for their delicious taste – has led to a product line that is unique and truly differentiated in the U.S. chocolate candy category."

 

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