It’s Holiday shopping time and the busiest time of year, so Oreo has introduced an online gifting experience for its consumers: gifts.oreo.com.
“Oreo cookies have been part of people's holiday shopping and snacking for generations. And a key part of our eCommerce strategy is to offer unique gifting opportunities for our fans while ensuring a seamless shopping experience from start to finish," says Jennifer Hull, Global e-commerce Marketing Platforms Lead.
The experience features festive Oreo tins filled with white fudge covered Oreo cookies.
"Our goal is to become the leader in eCommerce snacking by providing the best product assortment, value and convenience for consumers," says Neil Ackerman, Global Director, eCommerce. "We're piloting a more flexible, agile supply chain model that will allow us to have a more direct interaction with shoppers during a time of year when they're increasingly turning to online sources to research gift ideas and complete purchases."