Sustainability

New sustainable packaging introduced

Posted: May 19, 2016

Evergreen Packaging, a leader in refrigerated beverage carton manufacturing, announces the introduction of SmartPak Cartons in a new cross-section with 40 oz., 48 oz., 52 oz. and 59 oz. size options. This new product line, designed to meet rising demands in the market for different sizes, provides benefits for brands in the areas of branding, sustainability, transportation and storage efficiencies.

"Evergreen Packaging SmartPak Cartons provide advantages in shelf space optimization, product differentiation and distribution efficiency while also tying into current consumer trends of smaller households, growing beverage options and increasingly eco-conscious shoppers," says Evergreen Packaging Vice President of Sales Greg Otto. "We are committed to being a resourceful partner to our clients by introducing new products like SmartPak Cartons that benefit processors, retailers and consumers alike."

 

In recent years there has been an increased demand for variety in packaging sizes. In fact, the average number of people per household is declining according to the U.S. Census Bureau - with more than half of households made up of only one or two people. As households shrink, beverage options are on the rise - with more than 4,000 new beverages introduced in the U.S. every year, according to Mintel.  As household size declines and beverage options rise, the need for more size options on the retail shelf also rises, according to a release.

The company says, the design provides good pouring control for all ages and easily stores inside the refrigerator door and top shelf. Like all of Evergreen Packaging's cartons, the SmartPak carton helps protect product flavor, nutrients, and vitamins.  SmartPak Cartons are part of Evergreen Packaging's FreshHouse line of cartons, designed to offer advantages in renewability, recyclability and reliability. Evergreen Packaging's cartons are over 70 percent paper, which comes from a renewable resource: trees. The trees used in FreshHouse cartons are from forests where responsible forestry practices are used and where overall growth exceeds harvest. FreshHouse cartons help ensure product freshness by protecting flavor, nutrients and vitamins, and cartons are recyclable for over 58 percent of U.S. households.

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