Makeup trends are changing with every season, and so does the packaging, creating trends of its own.
According to a recent report released by Research and Markets (researchandmarkets.com), the global cosmetic packaging industry market was worth $24.3 billion in 2014 and is projected to reach $31.4 billion by 2020, an annual growth rate of 4.3%, a release says.
Cosmetics packaging gives brand managers a further opportunity to be creative and add an immediate value for being the business card of a product. What follows are three emerging cosmetics packaging patterns worth noting:
It used to be a stigma and a synonymous with cheap and low-quality products. But now premium brands are developing chicer green alternatives, incorporating natural or colorless closures (instead of metallic ones), sustainable wood touches like natural bamboo, and high-quality recycled plastics.
Humorous, playful packaging has entered the mainstream and heavily resembles the popular Gwiyomi (meaning "cute") trend from Korea, which manifests in packaging ranging from cutesy confectionery shapes like macaroons to adorable pandas, rabbits, and even tigers.
Interactive and identification methods such as quick response codes, advanced barcode technology, and near-field communication labels are being used in packaging to actively engage consumers with the brand.