Mini bottles bring the cute to candy packaging

Posted: February 21, 2012 by
Linda Casey

Jelly Belly captures the essence of the Snapple juice drinks in a new line of jelly beans free from artificial coloring and packaged in miniature-size Jelly Belly Snapple bottles.

The new Jelly Belly Snapple Mix features five Snapple Juice drink-inspired varieties—Fruit Punch, Mango Madness, Cranberry Raspberry, Pink Lemonade and Kiwi Strawberry—that are made from 100% natural flavors. "We used the flavors and juices found in Snapple juice drinks, so the flavor is noticeably true to life," says Rob Swaigen, vice president of marketing for Jelly Belly Candy Company.

The Jelly Belly Snapple Mix was developed with natural ingredients, including real fruit juice, Snapple juice drink concentrates and fruit purees. The color for these flavorful beans comes purely from natural fruits and vegetables, including grapes, black currant, carrot and apple.

Its 1.65-oz packaging is modeled after real Snapple juice drink bottles and helps market the snacks as party favors or travel-size snacks. In addition to the new Jelly Belly Snapple Bottle, Jelly Belly Snapple Mix is also available in the familiar 3.1-oz. and 6.5-oz. Jelly Belly bags and a 4.5-oz. box.