Promotional & POP

Marketing Campaign set for National Margarita Day

Posted: February 8, 2016 by
Katie Gravely

Lime-A-Rita’s gearing up for National Margarita Day on Feb. 22 with the launch of “Fiesta Ready,” which is an advertising and marketing campaign.

“Fiesta Ready” focuses on celebrating the “margarita moments;” those special moments when a margarita changes an everyday occasion.

The first of five commercials, created by FCB Chicago, will debut on the Grammy’s telecast on Monday, Feb. 15. The brand will unveil billboards, train wraps, elevator TV, heated bus shelters and innovative media partnerships throughout 2016.

On Monday, Feb. 22, Lime-A-Rita will help NYC consumers celebrate National Margarita Day with a surprise event that will show up unexpectedly at the end of the workday.

“When it launched in 2012, Lime-A-Rita shook up the Flavored Malt Beverage category, and has proven to be one of the most successful innovations within the beer industry, to-date,” says Mallika Monteiro, senior director of Lime-A-Rita. “With the introduction of Splash, Lime-A-Rita continues to reinvent the category as a convenient cocktail solution that helps our consumers extend the weekend, and treat themselves to a margarita whenever they choose.”

The brand is thrilled to introduce Lime-A-Rita Splash – a refreshing new take on the traditional margarita. Lime-A-Rita Splash will allow consumers to treat themselves and indulge in “margarita moments” more often. Lime-A-Rita Splash will officially be in stores beginning on Monday, March 7, and will be available in six-pack, 12 oz. glass bottles.