Posted: April 6, 2011 TABLE OF CONTENTS Cover Story - Serving Distinction Beringer’s new labels tell stories relevant to each price tier. Features Take It to Heart The bright new design for Corazonas Foods’ snacks drives home its heart-healthy benefits. Healthier Package Design Eye-tracking research informs both the development and implementation of new Nutrition Keys guidelines. Purex & Simple Purex 3-in-1 goes from three packaging elements to one for a lighter, more sustainable package. Nutraceutical Faceoff A panel of designers critiques the effectiveness of added-benefit packaging from AriZona, SoBe, Trident, and Stride. Make Me a Match In this Q&A with Mark Cropper, learn how color-matching for specialty papers is both art and science. Columns Designer’s Corner Package design can be fashionably progressive without being alienating. Sustainably Speaking Consumers are expecting more—and less—from their packaging choices. GlobeSpotting Mars introduces a limited edition Twix tin in France.