This book by JGA Corp. is a virtual catalog of ideas for inspired retail design. It features work that is international in scope in innovative in content. These 1,000 touchpoints of brand identity include ...
By Ron Romanik
Package Design Magazine's sixth annual Makeover Challenge was a resounding success with world-class designs submitted from our four design teams - Beach Packaging Design in Staten Island, New York; Estudio Ray in Phoenix, Arizona; Queue Marketing Communications Group in, Chicago, Illinois; and Rex Design in São Paulo.
The subject of this year's Challenge is the Casa Visco brand of gourmet, all-natural spaghetti sauces, mustards, and marinades. Teams were given the task of creating a new brand identity for Casa Visco's products - an identity that would successfully portray the brand's products in sleek, present-day designs while keeping true to its history and family traditions. Their ultimate goal is to enhance the brand's "consumer connection" while finding innovative sustainability solutions and maximizing production efficiencies.
Like all of our previous Challenges, each team took the package design in remarkably different directions. The Casa Visco brand produces traditional style pasta sauces using only natural ingredients—and the fewest ingredients necessary. The company operates out of a plant in Schenectady, NY, and cooks batches of each product with great care, one product at a time. The current Casa Visco package designs vary
quite a bit across the product portfolio, and all the teams decided to unite the brand behind one design theme. Besides that, we think you’ll agree that each team reinterpreted the Casa Visco brand with their own vision.
Now it is your turn as an avid reader of Package Design Magazine. Let us know which package design makeover presents the best overall package design direction for the Casa Visco brand by voting on our website. The deadline for online voting is September 30, and the winner will be announced with the publication of our November issue, where the winning team will be profiled in a cover story feature.